The Japanese car magazine Carview is reporting that the Japanese luxury brand Lexus is considering the establishment of an ultra-luxury label to rival that of Bentley and Rolls-Royce.

A Lexus spokesman explained that Lexus had thoroughly researched the market and feels that consumers will embrace their products.

Details are still sketchy. In planning are two vehicles consisting of a large sedan and a coupe that will most likely be based on a modified chassis of the existing Lexus LS. It is as of yet unclear if these vehicles will be powered by conventional gasoline engines or a combination of gasoline-hybrid.

A nameplate for this most prestigious label has not yet been decided.

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Lexus considering ultra-luxury brand to rival Rolls-Royce

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