Los Angeles, CA, Marek Djordjevic, head of exterior design at Rolls-Royce Motor Cars and creative director at DesignworksUSA’s automotive studio, is leaving BMW Group to set up Marek Djordjevic Inc, an independent strategic design and luxury brand development agency.

Marek Djordjevic Inc, based in Los Angeles, will focus on premium land, air and sea vehicles and accessories. It will cater to a wide range of clients - from individuals to industrial conglomerates and will explore new ideas in exclusive vehicle design, product planning and brand communication.

Djordjevic has been with BMW Group for 15 years and is most known for his exterior designs of Rolls-Royce Phantom, the market leader in the super luxury sector, and the experimental, centenary one-off, Rolls-Royce 100EX. His latest work includes the design of the recently announced Rolls-Royce convertible, which will go on sale in 2007.

Djordjevic will continue to collaborate with Rolls-Royce Motor Cars. Ian Cameron, design director at Rolls-Royce, said: “Marek has greatly contributed to the renaissance of the Rolls-Royce marque. We are sorry to see him go as he has been a strong member of our team but we look forward to a productive future relationship in his new capacity.”

About Marek Djordjevic

Djordjevic, 36, was born in former Yugoslavia. He received his degree at the Art Center College of Design in Pasadena, where he later lectured in Advanced Transportation Design. He began his career at DesignworksUSA, a BMW-owned subsidiary headquartered in California, where he worked on the design of BMW concept and production cars, as well as Mini, MG and Land Rover models during BMW's ownership of Rover Group.

At Rolls-Royce Djordjevic played a key role in establishing a London-based studio where the new Phantom was created. The car was recently acclaimed by BBC Top Gear magazine as "the best car in the world.” The bespoke 100EX has been hailed by Esquire magazine as "the finest car ever to bear the Spirit of Ecstasy mascot and, therefore, the best luxury car ever."

Djordjevic did more than design the new Rolls-Royce cars. He worked alongside company directors to determine the marque’s future direction, product portfolio and communications. He also worked closely with international press and broadcasters and established direct relations with individual customers around the world.

"It's been a tough decision to leave Rolls-Royce,” said Djordjevic. “It is the finest automotive marque and the company is run by the most talented team of engineers and designers ever assembled since Rolls met Royce 100 years ago. I will miss them but I look forward to my exciting new challenges ahead.”

Marek Djordjevic
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