The Vibrant Ad Bar is a new concept in display advertising, offering advertisers a branded solution on websites – that can also host social functions. The campaign uses the innovative advertising tool as an extension to the brand’s current In Market Retail activity for their range of cars. Mazda is the first brand to advertise with the Vibrant Ad Bar, a user-initiated dynamic ad unit at the bottom of the screen which enables consumers to request a brochure, local dealer information or test drive.
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