In an attempt to beat Lexus in the sales race, Mercedes-Benz has sought tennis star Serena Williams and a tweeting mom from suburban Chicago to add to the online buzz of its first advertising appearance during the Super Bowl telecast. During the Feb. 6 broadcast of the American football championship, there will also be ads from BMW AG and Volkswagen AG's Audi. This is actually the first time that all three German luxury brands have ads for the event. The Nielsen Co. said that last year, advertisers paid $3 million for a 30-second slot.
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