The first ever drop of the Detroit Three's combined share of the U.S. vehicle market below 50% may not have been the only history made in July. It appears Toyota has breached the domestic automaker's exclusive hold on half-ton full size pickup sales by outselling General Motor's GMC Sierra year-to-date.
I'm estimating that the 2007 Toyota Tundra half-ton has become the first full size truck from a foreign brand to overtake a domestic full size brand in an 'apples-to-apples' sales comparison against the Sierra 1500.
General Motors has reported 115,185 GMC Sierras sold in the U.S. since January 1, 2007. That figure includes both 2006 and 2007 model year trucks and rolls up sales of light and heavy duty versions. It also combines sales numbers for the 2006 and 2007 'Sierra Classic', based on the old GMT800 truck platform, and the new 2007 Sierra built on the next-generation GMT900 frame.
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