The whole MINI vs. Porsche fiasco has been hilarious. From the very first video introducing the challenge, to Porsche's letter to Jim McDowell, to the reveal of the actual Road Atlanta set up, it has been one unreal trip.
But The New York Times asked a very good question today: who won the public relations campaign?
I mean, it is clear that MINI wanted to show the brand's spirit and enthusiasm for a good time while Porsche stayed true to its real racing tradition, then Hyundai came out of right field with a counter challenge.
It is kind of funny that MINI gave Hyundai the cold shoulder as Porsche did unto them. C'est la vie, I guess.
Taking all of this into consideration, who do YOU think walks away the big winner?
Mini may have lost the race, but who won the public relations campaign?
In the synthetic challenge posed by Mini to take on Porsche, the result was predictable and anticlimactic — competing on an ad-hoc infield course at the circuit at Road Atlanta, the 911 won by two seconds.
The staged event on Monday was the culmination of several rather weird turns that began earlier this month, when Mini challenged Porsche to put up a 911 Carrera S against a Cooper S. “This is not a joke,” read the headline on the e-mail message that I, as a Mini owner, received. As to the motives behind the tweak, the missive continued, “Maybe it’s because their owners wear too many pastel-colored sweaters.” Mini asked supporters to sign a push-Porsche petition on its Facebook site, and thousands responded...
[Source: The New York Times]
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