In June, Sony and Honda announced the creation of a new company — called Sony Honda Mobility — that will manufacture electric cars together. At the time, Sony CEO Kenichiro Yoshida said, “Sony’s purpose is to fill the world with emotion through the power of creativity and technology.
According to Autoweek, Honda and Acura dealers in America are feeling nervous about this online sales strategy. Some suggest that doing so would violate their franchise agreements, but if the cars are sold under a new brand, there may not be much they can do about it.
“These issues are certainly a concern,” Brian Benstock, general manager of Paragon Honda/Acura in Queens, New York, told Autoweek. “The best path forward is with the dealers. We have a role (automakers) can’t replicate. There’s no way that Honda wants to hurt their existing dealer body.”
SHOULD dealers be WORRIED?
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