When it comes to the premium/luxury brands, according to the report, Tesla is not only #1, but it has now a pretty significant advantage and a strong growth rate. Other brands (aside from Genesis, which is a smaller player), noted a decrease in sales.
Premium brand registrations in the US - January-May 2022:
Tesla: 179,574 (up 66%)
BMW: 133,209 (down 11%), including 1,211 BEVs
Lexus: 112,296 (down 19%)
Mercedes-Benz: 110,584 (down 17%), including 3,250 EQS
Audi: 67,986 (down 35%), including 6,617 BEVs
New registration car numbers indicate that Tesla has strengthened its position in the all-electric car segment, as well as among premium/luxury brands in the US.
According to the latest registration data from Experian (via Automotive News), for the first five months of 2022, new Tesla registrations increased by 66% year-over-year to 179,574.
Registration data lag behind sales, by at least several weeks, but can be used as a proxy of sales, especially because not all numbers are publicly available (specifically on a monthly basis).
The Tesla Model Y was the most popular electric model through the end of May with 82,880 registrations, noticeably ahead of the Tesla Model 3 (74,092). The third most popular BEV happens to be the Ford Mustang Mach-E (15,491).
However, when it comes to the top manufacturers, Ford is third (17,409), noticeably behind the Hyundai Motor Group with 27,746 units.
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