As a part of Volkswagen’s 10-year plan to catch up to Toyota by 2018, Volkswagen of America hopes to increase sales to 1-million units within the next ten-years while focusing on four core vehicles.
While trying to remain a premium brand, attempting to compete with Mercedes and BMW, Volkswagen will price vehicles about 5 percent above its U.S. Japanese rivals. Currently Volkswagen prices cars 10 percent above rivals.
According to the new CEO of Volkswagen America, Stefan Jacoby, Volkswagen will concentrate of four cars designed and targeted for the U.S. The four vehicles will include...
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