In the world of automotive design, few brands spark as much passion—both adoration and disdain—as BMW. Known for sleek lines, powerful engines, and a heritage of driving pleasure, BMW has also courted controversy with models that push boundaries too far for some enthusiasts. One such car emerged as a lightning rod for criticism, blending futuristic aesthetics with a daring departure from the brand’s traditional formula. Its sleek silhouette and eco-conscious heart aimed to redefine performance, but for many, it became a symbol of betrayal—a machine that dared to wear the BMW badge while challenging the marque’s core identity.
This car wasn’t just about speed or style; it was a gamble on a new era. Launched in 2014, it promised to merge cutting-edge hybrid technology with the thrill of a sports car. Its low-slung body, scissor doors, and carbon-fiber construction screamed ambition, but its powertrain—a three-cylinder engine paired with an electric motor—left purists scoffing. For a brand synonymous with inline-sixes and V8s, this was heresy. Critics argued it lacked the soul of a true BMW, while defenders praised its innovation, boasting 0-60 mph in 4.2 seconds and a forward-thinking ethos. Yet, the divide only deepened over time.
That car was the BMW i8. Unveiled as a halo for BMW’s electrified “i” sub-brand, the i8 aimed to bridge the gap between sustainability and performance. Its 357-horsepower hybrid system and futuristic design turned heads, but its $140,000 price tag and unconventional engine note alienated traditionalists. Enthusiasts on forums like BMW Blog and social media platforms like X decried its lack of a manual gearbox and “true” BMW dynamics, while others hailed it as a visionary step toward a greener future. Sales peaked at just over 20,000 units globally by 2020, a modest figure compared to BMW’s stalwarts like the 3 Series.
The i8’s legacy remains divisive. It was a bold experiment that pushed BMW into uncharted territory, but its compromises sparked endless debates. Was it a misunderstood masterpiece or a misstep that diluted the brand’s heritage? Its haters are vocal, but its defenders are equally passionate. So, we turn to you, readers: can you name a BMW more hated than the i8? Drop your thoughts below and let’s settle the score.
The interesting thing is they're around $40k on the used market. Would YOU consider taking a chance on one at that price?