As promised, GM has a new ad campaign running on the 2021 Super Bowl touting its commitment to electric vehicles against Norway‘s, a country pushing up against two-thirds of its vehicle sales being EVs…
The premise, which is a good, is that if Norway, a smaller country with cold arctic winters, can go all in on EVs, so can the US. The delivery will certainly play toward certain segments of the Super Bowl audience (and beyond).
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