Tag Links: Audi, Q7, Detroit, NAIAS


It is tough to watch your favorite team have an excellent season, defeat its greatest nemesis on its way to the big game and then deliver nothing when it counts most. Broncos fans everywhere still haven't recovered from last year's Super Bowl. As much as you try to stay objective you will always have a brand or two that you will be partial to, and as with sports it is hard to see one of your favorite brands deliver a disappointing product.

After years of development Audi has released its second generation Q7 to the world brimming with technology and stuff to shame any Chevy marketing guy. Unfortunately all that technology is wrapped in a design that for the majority of the buying public is far too conservative, especially for an SUV. As with many Audis, a subsequent look reveals design aesthetics hidden at first and it's almost guaranteed that the Q7 will end up looking quite alright once you see it on the road. Park it next to the first gen and the differences will become obvious. Still, first impressions are extremely powerful and the second gen Q7 is too reminiscent of its predecessor and that of an A6 Avant that's been going to the gym too much. The conservative design makes you think what could have been given all the rumors of a super aggressive initial design scrapped by new Audi leadership. Given all the technology, the Q7 deserves a little more pizzazz on the outside. At first glance it's a supreme pizza engineering effort that someone stole all the toppings leaving just a cheese design. And in a competitive segment a cheese pizza might not cut it.

How often does your favorite brand release a product that at first glance just doesn't excite you like it should?

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Watching Your Favorite Brand Become Too Conservative

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