Diligence, frugality, harmony.” These three words adorn every conference room in Hyundai offices around the world. They might not be catchy fodder for an advertising slogan, but they have provided effective guidance as the company has emerged as a premier manufacturer of well-designed and well-built affordable cars.

These values have powered Hyundai to impressive sales growth during the recession, as it has swiped market share from established rivals.

A star for the company in the last month or so has been its 2011 Sonata family sedan, an all-new car that has more than doubled its market share compared to a year ago, achieving sales on par with Nissan’s excellent Altima sedan.

2010 New York Auto Show

2011 Ford Mustang Photo Gallery

Geneva Motor Show Photo Gallery

2011 Hyundai Sonata Launch Photo Gallery Photo Galleries

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What Is It That Has Turned The Sonata In To A Game Changer For Hyundai?

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