2007 was a very difficult year for many of favorite manufactures, but a sign of a mature brand that is in touch with it’s core market, is the ability to make progress even in the most difficult times.
Several automakers did just that in 2007, probably the most notable was Toyota taking the number two spot in the US market and relegating Ford to 3rd place for the first time in its history. While the domestics may have faltered many excelled in spite of a lackluster market, and some in spite of themselves.
To give you a best perspective of just how 2007 played out, we have broken out the good the bad and the ugly for December and all of 2007. From this you can not only see how the major brand fared but their respective divisions as well.
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2007 US Sales Cars And Trucks
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Dec
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Dec
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%
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2007
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2006
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%
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2007
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2006
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Chng.
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YTD
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YTD
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Chng.
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1
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General Motors
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323,453
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341,327
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-5.2%
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3,866,620
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4,124,645
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-6.3%
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Buick
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14,400
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15,986
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-9.9%
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185,791
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240,657
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-22.8%
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Cadillac
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21,436
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22,715
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-5.6%
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214,726
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227,014
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-5.4%
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Chevrolet
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185,626
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194,369
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-4.5%
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2,265,641
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2,415,428
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-6.2%
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GMC
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45,503
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41,770
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8.9%
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505,746
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481,222
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5.1%
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Hummer
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5,333
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6,928
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-23.0%
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55,986
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71,524
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-21.7%
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Isuzu
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0
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0
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0.0%
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7,906
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15,751
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-49.8%
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Oldsmobile
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0
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0
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0.0%
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0
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96
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0.0%
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Pontiac
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30,211
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32,772
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-7.8%
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358,022
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410,229
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-12.7%
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SAAB
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2,748
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3,535
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-22.3%
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32,711
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36,349
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-10.0%
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Saturn
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18,196
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20,686
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-12.0%
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240,091
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226,375
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6.1%
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2
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Toyota
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224,399
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228,322
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-1.7%
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2,620,825
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2,542,524
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3.1%
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Toyota
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189,844
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191,087
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-0.7%
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2,291,648
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2,220,090
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2.9%
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Lexus
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34,555
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37,235
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-7.28%
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329,177
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322,434
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1.8%
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3
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Ford
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212,094
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233,621
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-9.2%
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2,572,599
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2,918,674
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-11.9%
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Ford
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173,648
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190,914
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-9.0%
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2,101,244
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2,433,086
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-13.6%
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Jaguar
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1,522
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1,553
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-2.0%
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15,683
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20,683
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-24.2%
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Land Rover
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4,887
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6,014
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-18.7%
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49,550
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47,774
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3.7%
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Lincoln
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10,065
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12,806
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-21.4%
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131,487
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120,476
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9.1%
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Mercury
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12,631
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13,809
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-8.5%
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168,422
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180,848
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-6.9%
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Volvo
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9,341
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8,542
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9.6%
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160,213
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115,807
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-8.3%
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4
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Chrysler LLC
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191,423
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190,415
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0.5%
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2,076,650
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2,142,505
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-3.1%
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Chrysler
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48,384
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55,839
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-13.0%
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543,011
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604,874
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-10.0%
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Dodge
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98,235
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88,489
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11.0%
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1,058,402
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1,077,579
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-2.0%
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Jeep
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44,804
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46,087
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-3.0%
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475,237
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460,052
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3.0%
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5
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Honda
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131,792
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131,778
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0.0%
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1,551,542
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1,509,358
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2.8%
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Honda
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144,210
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112,722
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1.3%
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1,371,438
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1,308,135
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4.5%
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Acura
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17,582
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19,056
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-7.7%
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180,104
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201,223
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-10.6%
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6
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Nissan
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89,555
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91,775
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-2.4%
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1,068,238
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1,019,249
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4.8%
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Nissan
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76,900
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78,663
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-2.2%
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941,200
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898,103
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14.9%
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Infiniti
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12,655
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13,112
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-3.5%
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127,038
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121,146
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4.5%
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7
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Hyundai
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46,487
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37,365
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24.4%
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467,009
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455,520
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2.5%
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8
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BMW of N.A.
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33,790
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33,447
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1.0%
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336,162
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313,963
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7.1%
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BMW
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30,199
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30,945
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-2.4%
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293,795
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274,432
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7.1%
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Mini
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3,562
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2,472
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44.1%
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42,045
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39,171
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7.3%
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Rolls Royce
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29
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30
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-3.3%
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322
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360
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-10.6%
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9
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Volkswagen
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29,359
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32,492
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-9.6%
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328,069
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329,113
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-0.3%
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Audi
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8,504
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11,897
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-28.5%
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93,508
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90,116
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3.8%
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Volkswagen
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20,543
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19,942
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3.0%
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230,571
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235,140
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-1.9%
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Bentley
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312
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653
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-52.2%
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3,990
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3,857
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3.4%
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10
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Kia
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24,068
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30,004
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-19.8%
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305,473
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294,301
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3.8%
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11
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Mazda
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24,933
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19,912
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25.2%
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296,110
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268,786
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10.2%
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12
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Mercedes
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27,301
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28,145
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-3.0%
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253,492
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248,153
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2.2%
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Mercedes
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27,279
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28,130
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-3.0%
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253,316
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247,973
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2.2%
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Maybach
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22
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15
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46.7%
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176
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180
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-2.2%
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13
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Subaru
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18,739
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20,613
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-9.1%
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187,206
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200,699
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-6.7%
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14
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Mitsubishi
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5,904
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9,910
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-40.4%
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128,993
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118,558
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8.8%
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15
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Suzuki
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7,361
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7,317
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0.6%
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101,884
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100,990
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0.9%
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16
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Porsche
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2,891
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2,850
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1.4%
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34,693
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34,227
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1.4%
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17
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Isuzu
|
492
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637
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-22.8%
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7,098
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8,614
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-17.6%
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18
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Maserati
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337
|
158
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113.3%
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2,541
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2,104
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20.8%
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19
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Ferrari
|
150
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165
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-9.1%
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1,661
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1,507
|
10.2%
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2008 Detroit Auto Show Photo Gallery
2008 San Diego Auto Show Photo Gallery