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With all of the positive press on the recreation of the new Pontiac El Camino, I often wonder why the concept hasn’t bled over to other brands. 

The latest remake actually holds true to its roots, by crossing both the best automotive and truck aspects into a single vehicle. A neat concept on paper at least, and by all accounts a successful product in the land of Oz.

So keeping that in mind I challenge you to ponder the thought. We all know BMW has been expanding it reach into the US market, with the latest entry being the X6 SAV.  A vehicle designed strictly for American needs. But why not give us a pickup with a BMW logo that not only hauls home the home improvement goodies to the site, but does it in style?

Think it can’t be done? Then witness the M5 UTE a private project to convert a BMW M5 into a sport UTE to accomplish just such a task. 



Admittedly the creative inspiration behind the project came from the land down under, but who says the idea won’t succeed here?

 

Should BMW market a Sport UTE of their own?



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Why Not? Should BMW Create A Sport UTE And Corner The Market?

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