Thousands of people lined up, grabbed a penny and scratched away on the world’s first ever ‘Scratch Car-d’. A part of a creative advertising stunt by Chevrolet to promote their new Captiva in the UK, the unique SUV took two months to prepare and was covered in silver latex, the material found on lottery scratch cards.
The material took 14 hours to scratch off, revealing thousands of panels with one showing a symbol to win the vehicle. The Chevrolet Captiva ‘Scratch Car-d’ was on display in London’s Covent Garden with 16,995 pennies for people to use...
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