The automotive industry is finding itself at a perplexing crossroads. Not only are hybrid and electric vehicles taking precedence, in addition, it finds itself in the midst of a significant cultural change.

Simply put, the old way of doing this isn't going to work anymore.

Now, more than ever, Hollywood A-list talent and collaborations will help move product. And video games are another way to get aspirational buyer's attention. In other words, it's time for automakers to flex their creative marketing muscles.

So, it doesn't come as much of a surprise that Fiat Chrysler Automobiles' (FCA) Dodge division seemingly teased its all-new Durango SRT Hellcat in a promotion for the Fast & Furious 9 movie. Using Vin Diesel's voice and a montage of cuts from FCA and Fast & Furious movies, you'll quickly get the message.

TEASED?! Did FCA Just Show Us The FIRST Glimpse Of A Dodge Durango SRT Hellcat During A Promo For Its Collab With Fast & Furious 9?

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