Try to visualize this planning conversation going on at Ford re: 2021 Bronco launch.
Hey, we should do the reservations/deposits like Apple and Tesla did!
That's brilliant!
How much should it cost?
Well, we want to get a ton of mileage out of this so let's make it low like Elon did. HUNDRED BUCKS!
Executive envisions 650k deposits like for CyberTruck.
Ok, IT'S A GO! LET'S DO IT!
WHAT could go wrong?
So that day has come and gone.
And if we look at the history of launches like this from Apple and Tesla, within 3 days a big announcement came with mind-boggling numbers. In the case of Tesla if I remember correctly, the number was 350k in 72 hours.
Contrast that with Bronco.
We're almost at the ten day mark and the ONLY news we've heard is that the 'First Edition' reservations (3500 to be made) are now filled.
So that leads us to the question?
WHY hasn't Ford announced total reservations so far?
We can't tell you that answer but common sense would tell us if the number was huge, they would have made a big deal already.
So what is YOUR guess? Did the 2021 Bronco OVERDELIVER or UNDERWHELM in online orders?