GM says that its new Everybody In campaign sets an optimistic and inclusive tone for the companys EV future and focuses on three themes:
- Exciting a new generation of buyers and accelerating EV adoption;
- Demonstrating GM’s EV leadership, which includes the investment of $27 billion in EV and AV products through 2025 and the launches of 30 new EVs globally by the end of 2025; and
- Highlighting the range, performance, and flexibility of the Ultium platform.
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