The disagreement between Jeep and the Cherokee Nation over the use of the Cherokee nameplate for its SUVs is far from over.

The carmaker responded on Wednesday to the Cherokee Nation Principal Chief Chuck Hoskin Jr. in a statement. Jeep replied to Chief Hoskin’s suggestion that the carmaker find a more suitable and less offensive name for its Cherokee SUVs with the following, per the New York Times:

Read Article

Jeep And Cherokee Nation Begin Talks Over Less Offensive Name For SUV

About the Author