Ford has confirmed it has received more than 125,000 orders for the 2021 Bronco.
While the automaker started accepting reservations for the Bronco in mid-2020, it only started to accept orders in January and so far, roughly two-thirds of the 190,000 reservations have translated into actual orders.
“The demand… has just been overwhelming,” Ford’s consumer marketing manager Mark Grueber said. “We’re very excited and pleased with the conversion rate and very humbled in terms of the demand that’s out there. So, now we’re just focused on trying to get these customers their Broncos as soon as possible.”
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