The Chrysler group is offering half a billion dollars to U.S. dealers in an effort to clear 2006 inventory, a person familiar with the situation said today.
The Chrysler group is giving dealers up to $7,000 per vehicle in "dealer cash" for certain 2006 models, the person said. Dealers can either pass the money on to buyers or pocket it as profit.
The program, offered alongside a new round of rebates on 2007 models, should help ease tensions between Chrysler and its dealers, many of whom have complained about being pressured to order cars they cannot sell.
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