When a significant new vehicle arrives on the scene, dealerships typically break out the wine and cheese for a sneak preview for their best customers.
Unless you're talking about Lexus.
At a series of coordinated events, Lexus dealers used art galleries, trendy restaurants and sports arenas as the backdrop for the launch of the 2007 LS 460 sedan. In some cases, competing dealers in a region pooled their resources to have an even splashier shindig.
The events show how far luxury automakers are willing to go to attract and retain their best customers.
More after the jump:
Full 2006 LA Auto Show photos (click the link below)
2006 LA Auto Show Photo Gallery
AutoSpies.com Photo Galleries
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