While the details haven’t been settled, Hovik said the program likely would include in-person classes covering everything from an EV’s performance capabilities vs. internal combustion vehicles to ancillary ownership benefits such as mobile power generation.
The idea, Hovik said, was partly inspired by the early popularity of Ford’s Bronco Off-Roadeos, four locations around the country where new Bronco owners can go to learn how to drive properly on various kinds of terrain. Before the programs opened to customers late last year, Ford hosted dealers at the Off-Roadeo outside Austin, Texas, so they could take turns behind the wheel.
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