When Ford CEO Jim Farley tweeted a cryptic clue about the imminent reveal of the F-150 Rattler, it stirred the curiosity of myriad Blue Oval and truck fans alike. Many assumed the Rattler would be a hardcore off-roader based upon the upcoming F-150 Lightning, but we now know that isn't the case. Ford has lifted the lid on its F-150 Rattler, a value-driven, off-road biased package built off the XL series.
According to Ford, the rugged, entry-level derivative will serve "adventure-seeking customers" who require a trendy-looking truck and superb off-road ability. To that end, 18-inch aluminum wheels, a sporty dual exhaust system, and rattlesnake-inspired graphics lend the Rattler a unique look, replete with Rattler badging on the fender vents.