The new Hummer EV is a big deal both literally and figuratively. In a new documentary shot by GMC itself, the journey from concept to production goes under the microscope. As the world transitions from internal combustion to all-electric powertrains, this film is a good example of the work that goes into that shift.
Such a radical shift plays nicely with the change that the Hummer brand had to undergo as well. Everyone remembers just how big, slow, and consumptive the old truck was. The new version had to buck that trend without losing its brooding image.
Read Article