Ford has officially started full production of the F-150 Lightning electric pickup truck at the Rouge Electric Vehicle Center.
The company compares the significance of the moment to the launch of the Ford Model T.
The automaker grabbed a lot of headlines by announcing that the Ford F-150 Lightning would start at $40,000, with a range of up to 300 miles.
It quickly accumulated 200,000 reservations for the electric pickup and realized that the demand was much higher than anticipated.
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