Jaguar Land Rover’s Reimagine plan in February 2021 outlined a bold, brave new future for Jaguar as an all-electric luxury car brand. Shortly after that, JLR CEO Thierry Bolloré exclusively revealed to Auto Express that luxury meant prices in the region of £100,000, while news of new Jaguar models also crept out.
Since then, the silence on the intentions for Jaguar – still one of Britain’s best-loved car brands – has been deafening. Now, though, Auto Express can reveal details of the plans to transform Jaguar and how it will transition to its luxury future, starting with the current line-up. In an exclusive interview, Nick Collins, JLR board member and Executive Director of Vehicle Programmes, told us how the current Jaguar range will move upmarket, that new Jaguars will sit on a bespoke architecture and that development mules will be on the road in weeks.
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