First look: 2004 Dodge Durango in production
Full redesign
Chrysler Group President Dieter Zetsche Launches Production of All-New 2004 Dodge Durango at Newark Assembly Plant
- New Dodge Durango production marks the kickoff of 10 new products for Chrysler Group by the end of 2004
- $180 million investment in Newark Assembly adds flexibility to operations
- Quality verified over 125 times per vehicle before leaving the plant
Chrysler Group President and CEO Dieter Zetsche joined more than 2,000 employees at the Newark (Del.) Assembly Plant today to launch the official production of the all-new, larger 2004 Dodge Durango. The event signaled the advent of an unprecedented string of new product launches for the Chrysler Group.
“Today marks the beginning of 10 new product launches for Chrysler, Jeep® and Dodge by the end of 2004 and our manufacturing operations play a critical role in the successful introduction of these vehicles,” said Zetsche. “The same rigorous efforts at Newark Assembly that have improved quality and flexibility will be incorporated into our other plants as we ramp up for new vehicle production.”
The All-New 2004 Dodge Durango
At approximately seven inches longer, three inches taller and three inches wider than the previous Durango, the 2004 Dodge Durango is a large SUV with the drivability, fuel efficiency and price of a full-size competitor.
For 2004, the Dodge Durango starts with an all-new, stand-alone platform and an all-new hydro-formed and fully boxed frame for added stiffness and refinement. With a three-inch-longer wheelbase and a new coil spring rear suspension with a Watt-link design, Durango out-handles the competition, while delivering a smooth, refined ride.
Dodge Durango matches or betters the large SUV competition in towing capability and interior space. It has a towing capacity of 8,950 pounds and features a 15 percent increase in cargo volume with 102.4 cubic feet of cargo space. With its third-row seat folded, Durango beats out other large SUVs, including the Chevrolet Tahoe, Ford Expedition and Toyota Sequoia.
The vehicle features a new trio of engines that deliver a 10 percent improvement in fuel efficiency. They include the 5.7-liter HEMI® Magnum engine, delivering a best-in-class horsepower and torque rating, as well as the 4.7-liter Magnum V-8 and the 3.7-liter Magnum V-6.
The all-new 2004 Dodge Durango will be available in dealerships across the country beginning November 15. Details related to Durango pricing will be announced prior to the dealer launch. The new model's residual value will be above the one it replaces.
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