Ford increased pricing on the F-150 Lightning EV substantially this week, citing “significant material cost increases and other factors.” The all-electric model now comes with an MSRP that ranges between $46,974 (for the base Pro trim) and $96,874 (for the Extended Range Platinum). All told, the decision has made the pickup anywhere from $6,000 to $8,500 more expensive than it was just a few days earlier. In exchange, Blue Oval has ever so slightly upgraded the maximum range of some of the lower trims. But some of us would probably prefer a more comprehensive explanation as to what’s causing EV prices to surge in general, because it’s not just Ford that’s been raising the sticker price of in-demand electric vehicles.


General Motors increased the price of the Hummer EV by $6,250 in June – a vehicle that will be impossible to option for under six figures until the delayed “affordable” trims commence production. Tesla also raised its prices around that time, with most products seeing increases of at least a few grand, and was followed by EV startups like Lucid and Rivian.

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Broken Promises: Why Aren't EVs Becoming More Affordable?

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