Earlier this year, Ford made dramatic changes to its structure and future plans. One of the adjustments was to institute a new certification program specifically for dealers that want to sell electric vehicles. Now, dealer association groups in more than a dozen states are pushing back against the blue oval brand saying that the certification program is unfair to them.
The ‘Model e’ certification program is intended to ensure that any Ford dealer that sells EVs is properly equipped to do so. Dealers will have to spend at least $500,000 and up to $1.2 million to enroll. Those companies will benefit though because, in 2024, they’ll be the only Ford dealers that can sell new electric vehicles from the brand.
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