Every single vehicle built by Ford, Lincoln, and Mercury will get an all-new model or a major facelift by 2010. Ford CEO Alan Mulally is keen on the Way Forward plan being a product led turnaround, and he’s clearly putting his money where his mouth is. Despite losing over US$7b in the first three quarters of last year, Ford is improving its outlook thanks the shedding of salaried staff and closure of inefficient factories. Mulally is confident that Ford can return to profitability by 2009.
Ford recently released a Lincoln concept car that showed a new design philosophy for the whole brand, giving us hope that there’s some life left in the old dog yet.
Read Article