The Nissan Altima holds the greatest appeal for African-American consumers, while Hispanics desire the Ford F-Series pickup and buyers of Asian descent prefer the Toyota Camry.
So says a study by Strategic Vision, a San Diego-based consultancy which tracks buying patterns and brand loyalty.
All car-buyers share the same lifestyle aspirations, such as having fun or expressing individuality. And these hopes will often, but not always, manifest themselves in a vehicle choice, Strategic Vision President Alexander Edwards says.
But for particular ethnic groups, there are additional aspirations that have varying degrees of importance. These are labeled “super values” in Strategic Vision’s New Vehicle Experience Study, which was gleaned from nearly 870,000 survey responses.
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