Lexus has launched a new marketing campaign highlighting its line-up of electrified vehicles.
The campaign has launched with the release of ‘Like Attracts Like,’ a commercial that showcases individuals using electricity “in different ways to fuel their interests.” For example, it opens by showing a band jamming in a room and then cuts to a tennis player practicing their hits with an electric ball machine.
This new commercial also showcases a dancer wearing a light-up suit while cables can be seen trailing down each stage “as a metaphor for human electricity generating the power behind Lexus innovation,” or so the company says in its press release.
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