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Times have been tough for car buyers since prices skyrocketed during the pandemic, but not all is lost for shoppers looking for a discount. 
 
As inventory improves, some automakers are bringing back incentives – such as rebates and lease deals – to entice shoppers. 
 
Incentives are still at historically low levels, but shoppers can still find deals. In January, incentives climbed slightly to 2.8% of a vehicle's average transaction – or sale – price, down from 8.6% two years prior but up from 2.7% in December, according to Kelley Blue Book.
 
And incentives on some vehicle categories are higher than the industry average.


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Dealers Are Discounting New Cars Again

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