Nowadays, many manufacturers have their own apps that serve as an interaction point between customers, brands, and their vehicles. One example is BMW and Mini – today, the companies announced their “My BMW” and “MINI” apps had surpassed a total of ten million active users. It surely wasn’t easy to reach this feat, but what helps is that the apps are packed with valuable services, helpful tips, and features that make users’ lives more convenient.
Out of these ten million users, two million use it on a daily basis. It’s all about digital nowadays, and BMW Group’s strategy of increasing customer proximity through digitalization has paid off. Customers are also pleased with the app’s functionalities. For instance, tens of thousands of users have awarded the app 5-star ratings on the Apple App Store.
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