If turnabout is fair play, the Motor City players pouring billions into the booming Chinese market should get set for metal from the Middle Kingdom.
In an auto show press event more akin to diplomatic ceremony than industry unveiling, more a geopolitical statement than one of business strategy, China's Changfeng Group took the wraps off a few not-so-special SUVs Monday and issued a clear statement -- it wants to enter the U.S. market, preferably with an American partner.
Yes, be it a $25,000 Liebao CS6 SUV or a Feibao CT5 pickup from Changfeng, a $10,000 sedan from Geely or a tiny car from Chrysler made by Chery, the Chinese are coming.
The challenge they pose is a new low-cost standard they could set, provided their cars, SUVs and pickups meet the quality expectations of American consumers awash in world-class choices -- from Detroit, Japan, South Korea, Germany, Sweden, the United Kingdom.
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