About half of gasoline and diesel vehicle owners in the U.S. are considering a hybrid or electric vehicle, consultant KPMG's consumer pulse summer 2023 survey found.
But affordability remains an obstacle for many potential EV buyers, said Gary Silberg, KPMG global automotive sector leader. Silberg said he expects demand for EVs to continue to grow but sees affordability as an important caveat to industry optimism. “A lot of people are excited about the opportunity, but I don’t know how many people can afford it,” Silberg said.

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Survey Says 50% Of Buyers Want An EV But Price And Range Are Stopping Them

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