When Ferrari launched their nuclear warhead-powered hypercar ten years ago, everyone knew the Bugatti Veyron dictatorship over the automotive realm was ending. The absurdly quick LaFerrari wasn’t particularly interested in stealing the crown of the fabulous comet-on-wheels that broke the 250 mph (400+ kph) barrier. The race-tech’d prancing horse was a foreteller of things to come with the electric era.
A decade after its introduction, the Ferrari The Ferrari – this is not a typing hiccup, that’s the car’s name: LaFerrari in Italian is TheFerrari – is barely noticed among the myriad of impossibly fast machines. The trumpet of the age of outrageous speed was a brief call, and it is lost in history.

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