Great buzz isn't enough -- just ask Volkswagen. Recognizing that its envelope-pushing marketing has done wonders to boost chatter but Unhappy with the sale results of its 'Get to Know Your Fast' and 'Safety Happens' campaigns, Volkswagen is going back to the drawing board for a new marketing strategy.
Volkswagen of America is taking a U-turn. It's jettisoned Director-Brand Innovation Kerri Martin, who rattled its image with campaigns such as "Get to Know Your Fast" and "Unpimp Mein Ride," and is seeking a return to an umbrella theme like its abandoned but much-loved "Drivers Wanted."
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