Nissan plans to unveil a facelifted full-size Titan pickup truck during next month's Chicago Auto Show, company insiders have confirmed.
The unveiling comes at a critical time for Nissan, which lost market share last year, and is now facing a new challenge in the pickup segment from Toyota, which is determined to boost sales of its new full-size Tundra pickup truck.
Pickup trucks remain critical to both American and Japanese automakers because they provide healthy profits, even though discounting and rebates in the segment have been increasing.
Meanwhile,Toyota hopes to push the Tundra's sales to 200,000 units this year as production ramps up at the Japanese auto giant's new assembly plant in San Antonio, Texas. The Tundra marketing blitz is set to kick off about the same time as the Nissan unveils the Titan in Chicago.
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