There are similarities between the massive North American restructuring Ford Motor Co. currently is undergoing and the recent reorganization of its European operation, a top executive says.
“I think Ford of North America is doing exactly what Europe’s done,” Lewis Booth, executive vice president-Ford of Europe and Premier Automotive Group tells Ward’s at the Detroit auto show here.
“Ford is resizing its business, which is very difficult and very painful,” he says. “It’s placing emphasis on the brands it’s responsible for, really working on getting new product to market and having great success improving quality. Those are the fundamentals of the business.”
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