China’s car industry is booming, and local brands are making bank at home, while also working hard on a plan to steal customers from Western brands in other countries. But a new study suggests simply trying to increase the number of cars it exports to regions like Europe won’t be enough to overcome a perception barrier that will limit sales growth in the West.
And according to Jato, it’s predominantly developed Western countries that have a beef with Chinese cars. While Chinese buyers no longer see Western imports as superior, and those in many price-sensitive developing countries seem to have no problem switching their allegiance to Chinese brands, which can be 36 percent cheaper than a Toyota, Western consumers and governments in developed countries tend to see Chinese cars in a negative light.

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Chinese Car Companies May Have To Partner With Or Buy Western Brands To Take Over Europe

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