The new Lexus LBX won't damage the Japanese brand's premium image despite its rather budget pricing, its UK boss has told Autocar.
Available in five trim levels, ranging from £29,995 to £39,000, the new crossover has instead been created to give Lexus a footing in the burgeoning premium crossover market.
“I don’t think it will damage the brand,” said Chris Hayes. “The residual value of a Lexus is every bit as important to us as the price of the vehicle. So we're extremely frugal about our volume management. I don't think that visual price is the most important.”

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Lexus Boss Insists Budget Minded LBX Hybrid Won't Hurt Brand's Premium Image

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