Things are not going well at Tesla right now. The stock is down more than $100 per share year-to-date, as many as 20,000 people are set to lose their jobs, the Cybertruck keeps breaking, operating profit is expected to be down 40 percent when it’s announced later today and the $25,000 electric vehicle that Tesla has reportedly been working on is apparently canceled. As the Wall Street Journal reports, some but not all of that stress can be attributed to Tesla alienating what was previously its most valuable demographic — Democrats.
Historically, Democrats have bought Teslas in significantly larger numbers than people with other political affiliations. As Elon Musk has moved to the right, interacting with far-right accounts, promoting race “science,” anti-Semitism, homophobia, transphobia and complaining about the “woke mind virus,” though, the number of Democrats interested in giving him their money has dropped significantly. Late last year, that figure reportedly dropped by more than 60 percent.
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