The Pontiac Solstice won the roadster duel in the U.S. for 2006, but Mazda North American Operations’ top executive is unfazed by the MX-5 Miata’s second place finish.
The Solstice ended the year with 19,710 sales in the U.S.; the MX-5 delivered 16,897, up 72.4%, according to Ward’s data.
For starters, the customer base for the two vehicles is totally different, O’Sullivan says in an interview here.
Additionally, “we could have sold a bunch more MX-5 Miatas if we wanted to,” he says, but capacity was an issue. And MNAO had no interest in offering incentives for volume sales of the iconic roadster.
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