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Bentley has surpassed all sales expectations for 2006, selling a staggering 3,856 vehicles in the US alone, easily beating its main rivals Maybach and Rolls-Royce. Its lineup includes the GT coupe and GTC convertible, the Flying Spur sedan, as well as the older Arnage and Azure models. However, most of the sales were the Continental coupes and sedans, and as for as most people are concerned Bentley is the Continental GT. Unfortunately, in the case of exclusive luxury marques, larger volumes can actually hurt the brand in the long run. Promoting the brand name and image, products and prices is a difficult balancing act, and sadly it appears Bentley is losing its appeal with the super-rich, which puts it on level with brands that were previously a tier below.



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Can Bentley's Success  Do More Harm Than Good?

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