Few brands illustrate the automotive industry's obsession with all things hip and young better than Scion.
Created by Toyota in 2003, Scion boasts the youngest customer base of any brand sold in the United States, with 31 being the average age of its customers.
But Scion thinks it can do better.
At the Chicago Auto Show on Thursday, the Japanese automaker rolled out two new and more powerful vehicles designed to appeal even more to the Internet-dwelling, trend-savvy crowd. One is the next generation xB wagon; the other is the all-new xD five-door.
"They're a smart, diverse population and they know what they want," Jim Press, president of Toyota Motor North America, said of that generation. "It's this group more than any other that's demanded great change in the auto industry. They've caused us to rethink how our motor vehicles are designed, sold, financed, delivered and serviced."
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