I remember a time when owning a car did require a bit of financial effort, but by no means did it involve paying one year's salary for it. Yet this is the world we live in now, one where a South Korean carmaker can slap a $78,000 sticker on one of its three-row SUVs and get away with it.
The South Korean carmaker's name is Hyundai, and by no means do I hold it responsible for that. Hyundai is doing what every other carmaker is doing, slapping at times shameless prices on the vehicles they make, with or without cause, possibly for the simple reason people go along with it.
Hyundai is one of those carmakers that have grown tremendously over the past few years in terms of, well, pretty much everything, from the size of its business to the quality of its products. Yet, it is by no means a luxury car maker (that's the job of Genesis), and in my book, which totally disregards the made-up definitions of the segment, paying $78,000 for a car is paying for luxury.
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