Times have been tough for Nissan in the last few years, but its plan for revitalisation is now coming together as the brand regroups and focuses on a new generation of models. Core to this plan is the high-performance sub-brand Nismo, which Nissan says will form one of three key nameplates, including Patrol and Juke, that it will rebuild the brand around.
Speaking with Auto Express, Nissan’s regional vice president of marketing and mobility, Arnaud Charpentier, said: “I see a future for Nismo. It’s very clear. We will put this in the centre of the brand… We have Nismo, Patrol and Juke. Those strong nameplates for the brand are the equity. This is how we thrill our customers, so it will for sure come.”
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